.:Sunday, January 07, 2007:.
Alright.
The Sport and wellness industry.
Is Blooming.
Don't Take my words for it.
Its Proven everywhere and everything.


Recently on a Train,
I saw this Planet fitness Ad.
Straight away captured my attention.


But i must make it clear that,
its not that its VERY CREATIVE or wat.
Its a 'No Choice' have to see one.
Its in the TRAIn for god sake.
I'll HAVE to be in there for at least a good 10 mins before my next stop.


But.
Still.
In Marketing, creativity dun always win.
Its how you capture your audience that matters.


Even Planet fitness has make such bold advertising.
It meant one thing.
People are buying the whole fitness and wellenss for life idea.


That's good.
=] for me at least.
But hopefully, people dun go gym for the wrong reasons.
Eg: To hook chicks or hunks.
WE ARE NOT A MATCH MAKING COMPANY.




The Advertisment is on the Ceiling...
And the Floor..... Gosh, they really want you to LOOK at it man... But i like it =]
Even the seats are not 'spared'
Oh.. one of the HONG KONG rest at vivo city. I love HK food =] And the price is reasonable too
Toast bread worth a try... its 'Tasted and Proven' haha
Got a nice Habour View too ...
My Dish! 'Fu-Yong Dan Rice' Im a simple eater... Just Egg and Rice i very happy le... heehee


.:AngeL+DeViL blogged on 9:33 PM:.
...